In the last decade, with the advent of new technologies and increasingly powerful devices, the Web has transformed marketing from an abstract and applied science using “magic” formulas without any measurable metrics, to a concrete, analyzable and measurable methodology.Īccessing user profiles and offering tailored solutions to perfectly identify targets has now become an exact science that uses complex analysis services and software techniques that apply cyclically and are optimized through results-based techniques (growth hacking).
We probably ignore useful information that will help us to understand the motivation behind the choice of “Whatsapp inc.” to enter into the “Business” market.
What “Whatsapp” is and how this useful messaging application works is known to all smartphone users.
